It’s rare to get this kind of honesty and if it pisses you off, you're probably one of the fans the song is directed at. What makes “Is That That Bitch?” a must listen is because Rittz gives listeners a glimpse of the bullshit that artists face everyday. Richie Abbott publicity The Avengerz producer B.o. Track listing Personnel Credits for Next to Nothing adapted from the album liner notes. This doesn't describe all of his fans, but there are some who feel like because they hit the follow button or bought a t-shirt at a show that they're entitled to give their two cents about how (and who with) his music should be made, despite having little to no insight on the ways the industry works. The album has sold 62,000 copies in the United States as of April 2016. Rittz does something a lot of artists are too scared to do check entitled, opinionated fans. Ask any Rittz fan any they will say the same thing - the man keeps it real. Case in point, on “Is That That Bitch?” Rittz doesn’t just rock the boat a little, he sinks it like he’s the Battleship world champion. I came for the funky bass line, stayed for the realness. Don’t get it twisted, Rittz is way more than just a fast flow. In fact, his growling flow really helps hammer home his frustrations. “I’m No Good” is painfully personal track where the headliner wrestles with his insecurities and issues and how they affect him, and yet at no point does he sound soft or lose his edge.
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The same aforementioned rappers and their machine gun flows also try so hard to put on a tough guy persona, and while Rittz definitely has an aggressive side, it’s his honesty and self-reflection that I find most engaging.